A website that does the work
Website builds and rebuilds
A slow or dated site sends customers to someone else. We rebuild it, or build a new one, so people can find you, see what you do and book in a tap.
AI, automation and websites for Columbus small businesses
We spend a half-day at your business finding where AI and simple automation would save you hours.
The same engineer then builds the tools, and tells you when the fix isn't AI.
No charge. We'll say straight whether the audit is worth it for you.
AI is good at sorting requests and drafting replies. Simple automation handles the rest, like reminders that go out on time. AI isn't right every time, so anything that could cost you a client gets a person checking it. And sometimes the fix isn't AI at all. If a shared calendar would do the job, we'll say so.
Website builds and rebuilds
A slow or dated site sends customers to someone else. We rebuild it, or build a new one, so people can find you, see what you do and book in a tap.
AI workflow builds
Requests pile up while everyone's out on a job. Follow-ups live on a sticky note, and some never go out. We build tools that handle the routine part (new-customer forms, booking, reminders, the same few questions at the front desk) and pass the rest to a person.
Process modernization
The same details get typed three times: the form, the spreadsheet, the invoice. If your business runs on paper forms, a spreadsheet only one person understands, or apps that don't talk to each other, we move it into one place the whole office can use.
Fractional tech partner
Every software salesperson says their app fixes everything, and nobody on your side can tell you which one is true. A tech partner knows your setup, answers the "should we buy this?" questions, and keeps the tools we built for you running.
Built by the person who'll build yours. Each one is in use or in testing, and each case study says what was measured and what wasn't.
Live
A sailing club's regatta and practice photos at photos.
Open for testing
A chore app that splits a household's work by the time each person really has. When a fair split isn't possible, it says so and says why, instead of fudging the numbers. Checked against thirteen test households whose right answers were worked out by hand first.
In testing
A watch app that sounds the countdown signals for a sailboat race, with the screen off and no phone nearby. On a real watch, it triggered all 150 test signals within 61 milliseconds of the right moment. We quote the worst one, not the average.
Our first client project is under way: a website for Theory Project, a new Pilates and yoga studio in Columbus.
Every build goes through Cairn, the AI pipeline we built in-house.

Mad Cow Labs is Dave Alvarado, a software engineer in Westerville. The person who comes to your business for the audit is the person who builds your tools. More about Dave
Start with the audit. One fixed price, $1,500, and a short written plan at the end. What you do with the plan is up to you.
For offices, shops and crews across Columbus and Central Ohio.
If you hire us for a build within 60 days, the full $1,500 counts toward it.
Prefer to write? Tell us what's eating your time, or email dave@madcowhq.com.
For marketing, web design and software agencies: we also build under your name. Extra developers when you need them, without the hire. How it works for agencies